This study aims to determine the factors affecting the continuance intention in using mobile shopping apps and websites. Within the scope of the study, a research model is proposed that integrates an information systems (IS) expectation-confirmation model (ECM), flow theory, and trust. Structural equation modelling (SEM) was employed to analyse data collected from 518 users of the most popular private shopping clubs in Turkey. The results revealed that the variables of perceived usefulness, satisfaction, and enjoyment directly and significantly affected the consumers' continuance intention in using the private shopping clubs' mobile apps and websites. The focus dimension of the flow experience was not found to have a significant effect on either consumer satisfaction or continuous usage intention. Another interesting result of the study is that, contrary to the general belief in the literature, the trust dimension does not have a significant effect on consumers' continuance intention.

中文翻译：

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了解影响消费者的因素？？移动购物中的持续性意图：以私人购物俱乐部为例

这项研究旨在确定影响使用移动购物应用程序和网站的持续意图的因素。在研究范围内，提出了一个研究模型，该模型集成了信息系统（IS）期望确认模型（ECM），流程理论和信任。结构方程模型（SEM）用于分析从土耳其最受欢迎的私人购物俱乐部的518个用户那里收集的数据。结果表明，感知的有用性，满意度和娱乐性变量直接并显着影响了消费者使用私人购物俱乐部的移动应用程序和网站的持续意愿。没有发现流动体验的关注维度对消费者满意度或持续使用意愿有重大影响。