Smartphone's and other mobile devices are omnipresent in many people's daily lives. Penetration of mobile devices has caused a significant increase in m-commerce usage, leading to both new opportunities and new challenges for providers. In this cross-cultural study, we investigate Smartphone usage of people from Russia and the UK to identify differences regarding the adoption of 14 prominent m-commerce services. We follow the empirical approach of Harris et al. (2005) and update it with new service items in four main m-commerce categories. Our theoretical foundation rests on the GLOBE study and the UTAUT2 acceptance model. We found that British m-commerce users, compared to Russians, have significantly higher performance expectations for m-commerce services, especially hedonic services. Social surroundings play a minor role in both countries during the decision-making process.

中文翻译：

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从短信到WhatsApp：英国和俄罗斯的文化对移动商务服务采用的影响

智能手机和其他移动设备在许多人的日常生活中无处不在。移动设备的渗透已引起移动商务使用的显着增加，给提供商带来了新的机遇和新的挑战。在这项跨文化研究中，我们调查了来自俄罗斯和英国的人们对智能手机的使用情况，以确定在采用14种著名的移动商务服务方面的差异。我们遵循哈里斯等人的经验方法。（2005年），并使用四个主要的移动商务类别中的新服务项目对其进行更新。我们的理论基础基于GLOBE研究和UTAUT2接受模型。我们发现，与俄罗斯人相比，英国的m-commerce用户对m-commerce服务（尤其是享乐服务）的性能期望更高。