The purpose of this study is to improve understanding of the apps (mobile applications) market in Spain and Portugal, which are countries that have many more Smartphone's per inhabitant than any other European country. The unified theory of acceptance and use of technology 2 (UTAUT2), was used to investigate the influence of various factors on the users' Behavioural intention of use for mobile applications. Confidence in the internet operator was used as an external variable for the UTAUT2 model. A surveying methodology was used for the investigation, with a sample of 402 users, which were then analysed using the partial least squares structural equation modelling (PLS-SEM) model. The constructs of UTAUT2, with the exception of price value and facilitating conditions, were all significantly related to the behavioural intention to use mobile applications. Habits and social influence are found to be the factors that most affect behavioural intention. The results obtained allow a better understanding of the users' needs when considering their intention to download and use apps.

中文翻译：

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基于UTAUT的西班牙和葡萄牙对移动应用采用情况的实证研究

这项研究的目的是增进人们对西班牙和葡萄牙的应用程序（移动应用程序）市场的了解，这两个国家的人均智能手机数量比欧洲其他任何国家都要多。使用技术2的接受和使用统一理论（UTAUT2）来研究各种因素对用户使用移动应用程序的行为意图的影响。互联网运营商的信心被用作UTAUT2模型的外部变量。使用调查方法进行调查，样本为402个用户，然后使用偏最小二乘结构方程模型（PLS-SEM）模型进行了分析。UTAUT2的结构，除了价格和便利条件外，都与使用移动应用程序的行为意图密切相关。习惯和社会影响力是最能影响行为意图的因素。考虑用户下载和使用应用程序的意图时，获得的结果可以更好地理解他们的需求。