By adopting the Davis's technology acceptance model and introducing the variables of system quality, information quality, and service quality from the information system success model, this study's purpose is to combine these two models to explore the factors that influence consumers to purchase travel insurance through the mobile banking system. In our entire study process, total 300 survey questionnaires were collected, approaching a response rate of 100%. Due to the insufficient number of samples and this is a new issue, it may lead to insufficient statistical analysis. Moreover, the number of valid questionnaires was 261, approximately 87% of the response rate. Research results show the following: in our hypothesis test, only one of the 12 hypotheses is not valid. Last, the study provides recommendations and directions for the financial industry to use as reference when promoting mobile banking operations in the future.

中文翻译：

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影响通过手机银行购买旅游保险的因素

通过采用戴维斯的技术接受模型，并从信息系统成功模型中引入系统质量，信息质量和服务质量的变量，本研究的目的是将这两种模型结合起来，探讨影响消费者通过保险购买旅行保险的因素。手机银行系统。在我们整个研究过程中，总共收集了300份调查问卷，答复率达到100％。由于样本数量不足，这是一个新问题，因此可能导致统计分析不足。此外，有效问卷数量为261，约占回复率的87％。研究结果表明：在我们的假设检验中，只有12个假设中的一个无效。持续，