Quick response code (QRC) technology is facing various impediments to its adoption and usage. It has an uncertain future amidst an evolving landscape of technology and social tools available to companies. This study examines QRC's utilising marketing executives to gain current insights on its present use as well as future direction. A mixed methods survey was used to capture qualitative and quantitative responses from corporate marketing executive perspectives about QRC. Executives view QR codes primarily as a technology to increase both strategic advantage and communication advantage with customers. The findings suggest QRC will evolve as an important technology to support future corporate marketing and sales efforts.

中文翻译：

---

重新审视快速响应（QR）代码技术：企业观点

快速响应代码（QRC）技术在采用和使用中面临各种障碍。在公司可用的技术和社交工具不断发展的格局中，它的前途未卜。这项研究考察了QRC的市场营销主管，以获取有关其当前用途以及未来方向的最新见解。从公司市场营销主管对QRC的角度出发，使用混合方法调查来获取定性和定量的响应。高管们主要将QR码视为一种增加战略优势和与客户沟通优势的技术。研究结果表明QRC将发展成为支持未来公司营销和销售工作的重要技术。