Increasingly sophisticated content management systems (CMS) allow librarians to publish content via the web and within the private domain of institutional learning management systems. “Libraries as publishers” may bring to mind roles in scholarly communication and open scholarship, but the authors argue that libraries’ self-publishing dates to the first “pathfinder” handout and continues today via commonly used, feature-rich applications such as WordPress, Drupal, LibGuides, and Canvas. Although this technology can reduce costly development overhead, it also poses significant challenges. These tools can inadvertently be used to create more noise than signal, potentially alienating the very audiences we hope to reach. No CMS can, by itself, address the fact that authoring, editing, and publishing quality content is both a situated expertise and a significant, ongoing demand on staff time. This article will review library use of CMS applications, outline challenges inherent in their use, and discuss the advantages of embracing content strategy.

中文翻译：

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图书馆授权的Web内容和内容策略需求

日益复杂的内容管理系统（CMS）使馆员可以通过网络并在机构学习管理系统的专用域内发布内容。“图书馆作为出版商”可能会在学术交流和开放式奖学金中引起人们的注意，但作者认为，图书馆的自出版可追溯到首个“探路者”讲义，并通过诸如WordPress， Drupal，LibGuides和Canvas。尽管该技术可以减少昂贵的开发开销，但它也带来了巨大的挑战。这些工具可能会无意间用于产生比信号更多的噪声，从而可能疏远我们希望吸引的受众。CMS本身无法解决创作，编辑，出版高质量的内容既是一项专业技能，也是对员工时间的持续重大需求。本文将回顾CMS应用程序的库用法，概述其使用中固有的挑战，并讨论采用内容策略的优点。