Advances on the study of entrepreneurial intention among students from universities motivate to further investigate the factors behind this intention. In this paper, we focus on the effect of affective traits (positive and negative) on the entrepreneurial intention antecedents proposed by Ajzen’s theory of planned behavior drawing on the arguments of affect priming. Using a sample of 597 students from Spain, we use structural equation model to test our hypotheses. Our results show that positive affective traits have a positive impact on the attitude toward entrepreneurship (ATE), perceived behavioral control of entrepreneurship (PBC), and social norms toward entrepreneurship (SN). Negative affective traits negatively influence ATE and SN, but not PBC. In addition, using a K -means clustering analysis and an analysis of variance, our study further explores how different affective personalities relate to a particular level of entrepreneurial intention. Our results contribute to understand of the psychological processes that influence entrepreneurial intention. Overall, our research contributes to the literature on affect and entrepreneurial cognition by evaluating the interaction of affect and the cognitive antecedents of entrepreneurial intention.

中文翻译：

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情感在创业意向发展中的作用

高校学生创业意愿研究的进展促使人们进一步研究创业意愿背后的因素。在本文中，我们重点关注情感特征（正面和负面）对 Ajzen 计划行为理论提出的创业意图前因的影响，该理论借鉴了情感启动的论点。使用来自西班牙的 597 名学生的样本，我们使用结构方程模型来检验我们的假设。我们的研究结果表明，积极的情感特质对创业态度（ATE）、对创业的感知行为控制（PBC）和对创业的社会规范（SN）有积极影响。负面情感特质对 ATE 和 SN 产生负面影响，但对 PBC 没有负面影响。此外，使用 K 均值聚类分析和方差分析，我们的研究进一步探讨了不同的情感人格如何与特定水平的创业意图相关联。我们的结果有助于理解影响创业意愿的心理过程。总体而言，我们的研究通过评估情感与创业意图的认知前因的相互作用，为情感和创业认知的文献做出了贡献。