Abstract Drawing on the spiral of silence theory and heuristic information processing, we contend that individuals use likes as sources for assessing public opinion. We further argue that individuals may even adapt their personal opinions to the tenor reflected in those cues. The assumptions were tested using data from an experiment involving 501 participants, who encountered media items on two issues with or without likes. The findings show that respondents inferred public opinion from the media bias if it was supported by likes, however, only in cases of high levels of fear of social isolation. Respondents further adapted their personal opinion to the media bias if it was supported by likes.

中文翻译：

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点赞对公众舆论和个人意见的影响

摘要利用沉默理论和启发式信息处理技术的螺旋式发展，我们认为个人使用喜欢作为评估舆论的来源。我们进一步认为，个人甚至可以根据这些线索所反映的期限来调整他们的个人观点。使用来自501名参与者的实验数据对这些假设进行了测试，这些参与者在有或没有喜欢的两个问题上遇到了媒体项目。调查结果表明，只有在喜欢社交支持的情况下，受访者才能从媒体的偏见中推断出公众的偏见。如果有喜欢的人支持，受访者还会根据媒体偏见调整他们的个人意见。