Based on a survey of 6,989 individuals aged 60 and up from six countries (Austria, Denmark, Israel, the Netherlands, Romania and Spain), this study aimed at exploring the extent to which digital media practices complement and/or replace print media among older internet users. Results indicated a relative strength of print media among this audience and pointed to four differentiated sub-segments: hybrid readers—who comprised the majority of sample respondents—, heavy print readers, heavy online readers and non-readers. The segment type significantly associated with sociodemographic characteristics. The findings indicate that older readers are not a homogenous group and that their reading habits are affected by a complex configuration of factors: technological features of different media, specific individual psychosocial needs, unequal allocation of cultural capital among varied social groups that results in different levels and types of literacy, and—at least to some extent—idiosyncratic cultural and political conditions in each country.

中文翻译：

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混合型老年读者的出现：一项跨国研究

基于对来自六个国家（奥地利，丹麦，以色列，荷兰，罗马尼亚和西班牙）的6989位年龄在60岁及以上的个人的调查，该研究旨在探讨数字媒体实践在较老的老年人中补充和/或替代印刷媒体的程度互联网用户。结果表明，印刷媒体在这些受众中具有相对优势，并指出了四个不同的细分市场：混合阅读器（占样本受访者的大多数），重度印刷阅读器，重度在线阅读器和非阅读器。细分类型与社会人口统计学特征显着相关。研究结果表明，年龄较大的读者不是同一个群体，他们的阅读习惯会受到一系列复杂因素的影响：各种媒体的技术特征，特定的个人心理需求，