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The meanings of sharing: On Facebook sharing strategies among Polish migrants in Germany and the UK
Communications ( IF 1.5 ) Pub Date : 2020-05-26 , DOI: 10.1515/commun-2019-2031
Kamil Filipek 1
Affiliation  

Abstract Sharing on social media has become a daily routine for millions of users worldwide. Sharing transforms the experience of international migration as it enables migrants to maintain social relations and adapt to a new socioeconomic environment. But what does the term “sharing” mean for migrants active on Facebook? What are the contemporary meanings of sharing encouraged by Facebook’s affordances? This paper explores individual sharing strategies on Facebook among Polish migrants in Germany and the UK. On the basis of the material collected through in-depth interviews (N=17) with Poles who have settled in Germany and the UK, it is proposed that the contemporary meaning of sharing has five dimensions: commercial, altruistic, social, connective and addictive. Different compositions of these dimensions can be found in most sharing practices on social media. Following a critique of commercial sharing on social media, it is further established that selling and other profit-driven activities are rather well recognized by the interviewees. However, some of them engage in commercial sharing with no direct selling intention. The article emphasizes that sharing practices help Polish migrants adapt to their bicultural reality in Germany and the UK

中文翻译:

分享的意义:在德国和英国的波兰移民中分享Facebook的策略

摘要社交媒体上的共享已成为全球数百万用户的日常工作。共享改变了国际移民的经验,因为它使移民能够维持社会关系并适应新的社会经济环境。但是,“共享”一词对活跃在Facebook上的移民意味着什么?Facebook的收费鼓励了共享的当代意义是什么?本文探讨了德国和英国的波兰移民在Facebook上的个人共享策略。根据对定居在德国和英国的波兰人进行的深入采访(N = 17)收集的材料,建议共享的当代意义具有五个维度:商业,利他,社会,结缔和成瘾。这些维度的不同构成可以在社交媒体上的大多数共享实践中找到。在对社交媒体上的商业共享进行批判之后,进一步确定了销售和其他以利润为导向的活动已被受访者相当认可。但是,其中一些人没有直接销售意图就进行了商业共享。文章强调,分享做法有助于波兰移民适应德国和英国的双文化现实。
更新日期:2020-05-26
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