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"The Camino is Alive": Minor Logics and Commodification in the Camino de Santiago
Anthropological Quarterly ( IF 0.8 ) Pub Date : 2018-01-01 , DOI: 10.1353/anq.2018.0046
Pablo Alonso González

ABSTRACT:The Camino de Santiago is a UNESCO World Heritage Trail which has become a symbol of the shared history and culture of European nations. In recent years, Spanish institutions and economic actors have perceived the Camino as an opportunity to promote tourism and to reverse the de-population of rural areas of northern Spain. Consequently, the Camino has undergone a process of tourism promotion and commodification that has transformed it in various ways. Drawing on a long-term ethnographic engagement, this article explores the ongoing transformations of the Camino in the region of Maragatería (Spain), showing that commodification processes tend to bind the Camino to a physical structure, disregarding its intangible aspects. As institutional and market logics have been imposed on the Camino, the alternative logics of other social actors have been delegitimized and gradually expelled from the Camino. The alternative forms of reasoning of these actors facing commodification are analyzed through the concept of "minor logics." The suppression of minor logics is interpreted as a self-destroying process that ultimately erodes the social creativity on which the Camino's aura of authenticity as a tourism product depends.

中文翻译:

“卡米诺还活着”:圣地亚哥卡米诺的次要逻辑和商品化

摘要:Camino de Santiago 是联合国教科文组织世界遗产小径,已成为欧洲国家共同历史和文化的象征。近年来,西班牙机构和经济参与者将卡米诺视为促进旅游业和扭转西班牙北部农村地区人口减少的机会。因此,卡米诺经历了一个旅游促进和商品化的过程,以各种方式改变了它。本文利用长期的民族志参与,探讨了卡米诺人在马拉加泰里亚(西班牙)地区正在进行的转变,表明商品化过程倾向于将卡米诺人与物理结构联系起来,而忽略了其无形的方面。由于制度和市场逻辑已强加于卡米诺,其他社会行为者的替代逻辑已被非法化并逐渐被卡米诺驱逐。通过“次要逻辑”的概念来分析这些面临商品化的参与者的替代推理形式。对次要逻辑的压制被解释为一种自我毁灭的过程,最终侵蚀了卡米诺作为旅游产品的真实性光环所依赖的社会创造力。
更新日期:2018-01-01
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