This editorial article reports on interdisciplinary research being conducted at the interface between the scientific disciplines of marketing and design. It reviews the 11 academic papers from the special issue situated at this intersection, thereby showing the richness of research happening in this liminal area. At the same time, the paper observes how the disciplines' different scopes as well as their different modi operandi inhibit the collaboration between marketing and design research. Whereas marketing largely follows the paradigm of empirical realism asking how the current world works, design largely follows the pragmatist paradigm asking how a future world can be shaped. Finally, this paper contains a number of suggestions on how to foster cooperation between the two disciplines.

中文翻译：

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设计与营销：交叉口与挑战

这篇社论文章报道了在营销与设计科学学科之间的接口上进行的跨学科研究。它回顾了位于该交叉路口的特刊中的11篇学术论文，从而显示了该临界区域研究的丰富性。同时，本文观察了这些学科的不同范围以及不同的操作方式如何抑制营销与设计研究之间的协作。营销主要遵循经验现实主义范式，询问当前世界如何运作，而设计很大程度上遵循实用主义范式，询问未来世界如何形成。最后，本文包含有关如何促进两个学科之间合作的一些建议。