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Unveiling the relationship between drivers and capabilities for reduced time-to-market in start-ups: A multi-method approach
International Journal of Production Economics ( IF 12.0 ) Pub Date : 2021-01-06 , DOI: 10.1016/j.ijpe.2020.108018
Renata de Oliveira Mota , Moacir Godinho Filho , Lauro Osiro , Gilberto Miller Devós Ganga , Glauco Henrique de Sousa Mendes

Reduced time-to-market (TTM) is mandatory in new product development, especially in uncertain environments. The capabilities for reducing TTM are well known in the literature. However, to the best of our knowledge, no study aims to present the mutual influence between these capabilities and drivers for reducing TTM. Moreover, this subject is insufficiently understood regarding start-ups, the focus of the present research. To mitigate this gap, this paper aims to identify the map of the relationship between the drivers and capabilities for reducing TTM in start-ups. A preliminary list of drivers and capabilities was identified through a Systematic Literature Review and then validated for start-ups in consultation with experts. The Interpretive Structural Modelling (ISM) method was used to develop a hierarchical model, and the analysis of the dependence and driving power of such drivers and capabilities was performed by Fuzzy MICMAC (Matriced’ Impacts Croise's Multiplication Applique'e a’ un Classement). The results showed that five drivers led start-ups to attain nineteen capabilities to reduce their TTM. These capabilities present synergy and can be organised in a structural model that shows the hierarchy among the capabilities, indicating which one should be developed with priority. Concerning practice, the results obtained can provide start-ups and policymakers with a much more efficient roadmap to bring products to market faster and improve the performance of companies.



中文翻译:

揭示驱动程序和功能之间的关系,以减少启动中的产品上市时间:一种多方法方法

在新产品开发中,尤其是在不确定的环境中,必须缩短上市时间(TTM)。降低TTM的功能在文献中是众所周知的。但是,就我们所知,没有研究旨在展示这些功能与降低TTM的驱动因素之间的相互影响。此外,对于新兴企业(本研究的重点),这个主题的理解还不够。为了缓解这种差距,本文旨在确定驱动程序和减少初创企业TTM的能力之间的关系图。通过系统文献回顾确定了驱动程序和功能的初步列表,然后与专家协商确认了可用于启动的条件。解释性结构建模(ISM)方法用于开发分层模型,此类驱动程序和功能的依赖性和驱动力的分析是通过Fuzzy MICMAC(矩阵式“影响Croise乘法应用程序”分类)进行的。结果表明,五个驱动程序导致初创企业达到19种降低TTM的能力。这些功能具有协同作用,可以按结构模型进行组织,该结构模型显示了功能之间的层次结构,指示应优先开发的功能。在实践方面,获得的结果可以为初创企业和决策者提供更加有效的路线图,以更快地将产品推向市场并提高公司的绩效。结果表明,五个驱动程序导致初创企业达到19种降低TTM的能力。这些功能具有协同作用,可以按结构模型进行组织,该结构模型显示了功能之间的层次结构,指示应优先开发的功能。在实践方面,获得的结果可以为初创企业和决策者提供更加有效的路线图,以更快地将产品推向市场并提高公司的绩效。结果表明,五个驱动程序导致初创企业达到19种降低TTM的能力。这些功能具有协同作用,可以按结构模型进行组织,该结构模型显示了功能之间的层次结构,指示应优先开发的功能。在实践方面,获得的结果可以为初创企业和决策者提供更加有效的路线图,以更快地将产品推向市场并提高公司的绩效。

更新日期:2021-01-14
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