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A new perspective on personas and customer journey maps: Proposing systemic UX
International Journal of Human-Computer Studies ( IF 5.3 ) Pub Date : 2021-01-05 , DOI: 10.1016/j.ijhcs.2021.102583
Callum Bradley , Luis Oliveira , Stewart Birrell , Rebecca Cain

This article explores user experience research within a consequentialist philosophical framework, where an optimal design depends on users’ resultant levels of satisfaction and pleasure. Personas and customer journey maps can be pragmatic in indicating the requirements of a system by aggregating the overall pleasure of the majority of users. However, a revised approach, focused on minimising displeasures at the expense of reducing the pleasures of others, may level out individuals’ satisfactory experiences with a view toward more holistic, systemic satisfaction for all users. We explore our philosophical thinking and illustrate these premises with a project set out to develop technological innovation for the rail industry. We conclude with recommendations of how designers could think about user experience to incorporate systemic views of pleasure when proposing innovations.



中文翻译:

有关角色和客户旅程图的新观点:建议系统性UX

本文探讨了结果论哲学框架内的用户体验研究,其中最佳设计取决于用户对结果的满意程度和愉悦程度。角色和客户旅程图可以通过汇总大多数用户的整体乐趣来指示系统的要求,以求实效。但是,修订后的方法着重于最大程度地减少不满,却以减少他人的快乐为代价,可以使个人的满意体验趋于平稳,以期为所有用户带来更全面,系统的满意度。我们探索我们的哲学思维,并通过一个旨在发展铁路行业技术创新的项目来说明这些前提。

更新日期:2021-01-10
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