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Social Media Posts About Racism Leads to Evaluative Backlash for Black Job Applicants
Social Media + Society ( IF 5.5 ) Pub Date : 2020-12-10 , DOI: 10.1177/2056305120978369
Simon Howard 1 , Kalen Kennedy 1 , Francisco Tejeda 1
Affiliation  

Black Americans post about race and race-related issues on social media more than any other racial group. In this study, we investigated whether Black Americans who post about racism on social networking sites (i.e., Facebook) experience evaluative backlash during the employee selection process. Participants (N = 154) were given a Black job candidate’s cover letter, resume, and a scanned printout of their social media. Depending on what condition they were randomly assigned to, the applicant’s social media contained posts about racism or posts that were race neutral. Results indicated that Black individuals whose posts were about racism were evaluated less favorably than Black individuals whose posts were race neutral. Specifically, they were perceived as being less likable. In addition, Black individuals whose social media posts were related to racism were less likely to be offered an interview for a job. Implications, limitations, and future directions are discussed.



中文翻译:

有关种族主义的社交媒体帖子导致黑人求职者的评估强烈反对

黑人美国人在社交媒体上发布种族和与种族有关的问题的人数超过任何其他种族群体。在这项研究中,我们调查了在种族社交网站(即Facebook)上张贴种族主义言论的黑人美国人在员工选拔过程中是否遭受评估性的反对。参加人数 = 154)获得了黑人求职者的求职信,简历以及他们社交媒体的扫描打印输出。根据他们被随机分配的条件,申请人的社交媒体包含有关种族主义的帖子或种族中立的帖子。结果表明,有关种族主义的黑人个人的评价不及中立种族的黑人个人。具体来说,他们被认为不那么讨人喜欢。此外,社交媒体帖子与种族主义有关的黑人个人接受工作采访的可能性较小。讨论了含义,局限性和未来的方向。

更新日期:2021-01-04
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