Many businesses have joined governments and nonprofit organizations to serve the social needs under the tremendous pressure of Covid-19. We propose that businesses that expanded into the social domain during the Covid-19 crisis differ significantly from each other and vary extensively in value creation. We extend the motivation and ability framework to derive a typology of businesses under this situation and conceptualize value creation behaviors in both a free market and a monopolistic market with the governments as the buyer.

中文翻译：

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在 Covid-19 大流行期间涉足社交领域的企业：动机和能力的视角

许多企业在 Covid-19 的巨大压力下加入了政府和非营利组织，以满足社会需求。我们建议，在 Covid-19 危机期间扩展到社会领域的企业彼此之间存在显着差异，并且在价值创造方面差异很大。我们扩展了动机和能力框架，以推导出这种情况下的企业类型，并将在自由市场和以政府为买方的垄断市场中的价值创造行为概念化。