The eighth annual Theory and Practice in Marketing (TPM) Conference was held at University of California, Los Angeles, May 16–18, 2018. The conference program included more than 50 presentations and panel discussions covering a wide range of issues of critical importance to marketers. The 2018 TPM Conference Committee consisted of Don Lehmann, Bernd Schmitt, Sunil Gupta, and Randy Bucklin (who served as the hosting local chair). The Morrison Center for Marketing and Data Analytics at UCLA Anderson sponsored the conference.

中文翻译：

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“营销理论与实践”特别部分简介

第八届年度营销理论与实践（TPM）会议于2018年5月16日至18日在加利福尼亚大学洛杉矶分校举行。会议计划包括50多次演讲和小组讨论，涵盖了对营销至关重要的广泛问题。营销人员。2018年TPM会议委员会由Don Lehmann，Bernd Schmitt，Sunil Gupta和Randy Bucklin（担任主持当地主席）组成。加州大学洛杉矶分校安德森分校的市场营销和数据分析莫里森中心赞助了此次会议。