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The Impact of Exploitation and Exploration on Export Sales Growth: The Moderating Role of Domestic and International Collaborations
Journal of International Marketing ( IF 4.976 ) Pub Date : 2020-10-20 , DOI: 10.1177/1069031x20963617
Carlos M.P. Sousa , Rebecca Yu Li , Xinming He

This study examines the short- and long-term implications of the impact of exploitation and exploration on export sales growth. It also explores the moderating role of external collaborations by differentiating between domestic collaborations and international collaborations. The authors tested their conceptual model with data from the U.K. Community Innovation Survey (2010–2016). Using different time lags for exploitation and exploration, the findings indicate that the impact varies over time. Specifically, they reveal that the effect of exploitation is negative in the long term but positive in the short term, while exploration has no significant effect in the short term but a positive influence on export sales growth in the long term. Similarly, the moderating effect of domestic and international collaborations has been found to vary over time. The authors conclude with a discussion of the theoretical and practical implications.



中文翻译:

开发和探索对出口销售增长的影响:国内外合作的调节作用

这项研究考察了开采和勘探对出口销售增长的短期和长期影响。它还通过区分国内合作和国际合作来探索外部合作的调节作用。作者使用来自英国社区创新调查(2010-2016)的数据测试了他们的概念模型。利用不同的开采和勘探时滞,研究结果表明影响随时间变化。具体而言,他们揭示了开采的影响从长期来看是负面的,而在短期内是正面的,而勘探在短期内没有显着的影响,但从长期来看对出口销售的增长具有积极的影响。同样,发现国内和国际合作的调节作用随时间而变化。

更新日期:2020-10-20
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