ABSTRACT

Our paper discusses the role of the institutional communication of politics during emergencies. We examine the impacts of that communication on the management of over-communication (excessive, confused and uncertain information and knowledge) and under-communication (deficiencies in information and knowledge) to reduce potential knowledge-behaviour gaps (KBGs) in the audience. By outlining some of the controversies and overloads within such communication in Italy during the COVID-19 emergency, we underline a situation of entropy that has increased the KGB among audiences at multiple levels. We also highlight the emergence of three patterns that could potentially mitigate the KGB and re-establish coherent and balanced communication to manage emergencies: time, power, and reactions based on relationships. We argue that communication should (1) respect synchronicity, (2) take into account the power of the audience and create a segmented form of knowledge and (3) be based on interaction, participation, and relational-based messages that will favour coherent reactions.

摘要

我们的论文讨论了紧急情况下政治制度交流的作用。我们研究了这种沟通对过度沟通（过多、混乱和不确定的信息和知识）和沟通不足的管理的影响（信息和知识的缺陷）以减少受众潜在的知识行为差距（KBG）。通过概述在 COVID-19 紧急情况期间在意大利进行的此类交流中的一些争议和过载，我们强调了一种熵的情况，这种情况在多个级别的受众中增加了克格勃。我们还强调了可能减轻克格勃并重新建立连贯和平衡的沟通以管理紧急情况的三种模式的出现：时间、权力和基于关系的反应。我们认为交流应该 (1) 尊重同步性，(2) 考虑到受众的力量并创造一种知识的分段形式，以及 (3) 以互动、参与和基于关系的信息为基础，有利于连贯的反应.