The article concentrates on regulatory focus (promotion and prevention) as a factor involved in the relationships between materialism and well-being alongside two personality traits—emotionality and grandiose narcissism. In an empirical study two types of materialists—one with high emotionality and low narcissism, the other with high narcissism and low emotionality—were compared in relation to their regulatory orientation and well-being. Additionally, regression commonality analysis was utilised in order to explain the complex relationships between variables. Materialists, characterised by the high level of emotionality and low narcissism, appeared to be also more prevention-oriented and less promotion-oriented than the materialists, characterised by a high level of narcissism and a low level of emotionality. Among the five variables explaining well-being promotion focus connected with grandiose narcissism played the most important role. However in the case of the type of materialism associated with the high emotionality level and low narcissism the problem with well-being was due to the lack of promotion orientation, whereas in the case of the type of materialism associated with the low level of emotionality and high level of narcissism the promotion orientation connected with grandiose narcissism seemed to protect well-being. Materialism was related to well-being (negatively) only in the case of the first type of materialism and sustained its unique effect despite multicollinearity with other predictors. Generally materialism served as a variable which accentuated the role of promotion focus and grandiose narcissism in shaping well-being in both groups.

本文着重于监管重点（促进和预防），将其作为唯物主义与幸福之间的关系以及两个人格特质（情感性和自恋）的一个因素。在一项实证研究中，比较了两种类型的唯物主义者，一种具有较高的情绪自恋和低自恋，另一种具有高度的自恋和低自恋的情绪与他们的监管取向和幸福感相关。另外，利用回归共性分析来解释变量之间的复杂关系。与具有较高自恋水平和低情绪水平的唯物主义者相比，具有较高情绪化和自恋程度低的唯物主义者似乎也更注重预防和促进较少。在五个变量中，与宏大的自恋有关的幸福促进重点是最重要的。但是，在与高情绪水平和自恋相联系的唯物主义类型的情况下，幸福感的问题是由于缺乏促进取向，而在与低情绪和情感水平有关的唯物主义的情况下自恋程度高与宏大的自恋相关的晋升方向似乎可以保护人们的幸福。唯物主义仅在第一类唯物主义的情况下才与幸福相关（负向），尽管与其他预测因素具有多重共线性，但唯物主义仍维持其独特的作用。