This paper examined online sentiment, key themes and patterns evident in social media activity about digital entrepreneurship. It provides a snapshot-in-time, visual-first perspective on social media user-generated-content (UGC) to better understand the topic of digital entrepreneurship. Global data consisting of 31,017 publicly available UGC which used the #digitalentrepreneurship (hashtag) and the keywords ‘digital entrepreneurship’ were collected. A computer assisted qualitative data analysis software (CAQDAS), Leximancer, was used for an automated text-mining analysis. There is positive online sentiment surrounding digital entrepreneurship technology, ecosystem and industry, and one which promotes women transformation of digital entrepreneurship globally. Negative sentiment pointed out that future development and support of youth in digital entrepreneurship is needed. Digital entrepreneurs were identified as needing to focus on strategy, leadership, management, and social media platforms. A comprehensive perspective on the state of digital entrepreneurship in online UGC is provided. Insights into the challenges, issues, changes, success stories and key topics in digital entrepreneurship are highlighted. Future research is encouraged to adopt longitudinal and quantitative approaches, to provide further insights into the evolution of digital entrepreneurship. The paper contributes to the entrepreneurship literature by applying the Social Exchange Theory and the Social Media User Engagement Framework to better understand social media activity around digital entrepreneurship. The findings show that there are real challenges and issues to overcome but there are also changes occurring in digital entrepreneurship and social media users are keen to share and learn from digital entrepreneurship success stories.

本文研究了社交媒体活动中有关数字企业家精神的在线情绪，关键主题和模式。它提供了有关社交媒体用户生成内容（UGC）的即时快照，视觉优先的观点，以更好地理解数字企业家的主题。收集了31,017个使用#digitalentrepreneurship（标签）和关键字“ digital企业家”的可公开获得的UGC组成的全球数据。使用计算机辅助定性数据分析软件（CAQDAS）Leximancer进行自动文本挖掘分析。围绕数字创业技术，生态系统和产业存在积极的在线情绪，并且这种情绪在全球范围内促进了女性数字创业的转型。负面情绪指出，未来需要在数字企业家中发展和支持青年。数字企业家被确定为需要专注于战略，领导力，管理和社交媒体平台。提供了有关在线UGC中数字企业家精神状态的全面观点。着重介绍了对数字创业中的挑战，问题，变化，成功案例和关键主题的见解。鼓励未来的研究采用纵向和定量的方法，以进一步洞察数字企业家的发展。本文通过应用社交交流理论和社交媒体用户参与框架为企业家精神文献做出了贡献，以更好地了解围绕数字企业家精神的社交媒体活动。