This article investigates a semiotic phenomenon within the global fashion industry: the branding of designer jeans as ‘authentic’ and ‘genuinely local’, focusing on the Swedish brand Sarva. Drawing...

中文翻译：

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建立真实性和商品化差异：萨米牛仔裤的社会符号学分析

本文调查了全球时尚界的一个符号现象：将名牌牛仔裤品牌化为“正宗”和“真正本地化”，重点关注瑞典品牌 Sarva。画画...