Extant tourist experience literature focuses on ‘live’ space and time activity, while pre- and post-components are often neglected despite the opportunities offered by increasing use of digital media communication (DMC). Focusing especially on the pre-festival experience but also addressing peri- and post-phases, this study examines the role of DMC in tourists’ experiences at British rock music festivals. Interviews with festivalgoers revealed three core and inter-related themes: information, emotional response and communitas. Initial engagement with DMC enabled planning, generated feelings of anticipatory excitement and created a sense of communitas. Online activity reduced peri-festival but continued to enhance the live event experience, while the virtual communitas was extended at the post-festival phase.

中文翻译：

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从头条新闻到宿醉：英国摇滚音乐节体验中的数字媒体传播

现有的游客体验文献关注“实时”时空活动，而尽管越来越多地使用数字媒体通信（DMC）带来了机遇，但前，后部分通常被忽略。本研究重点关注节日前的经历，但同时也针对节日前后的阶段，考察了DMC在英国摇滚音乐节游客体验中的作用。与节日游客的访谈揭示了三个核心且相互关联的主题：信息，情感反应和交流。与DMC的最初接触使计划成为可能，产生了预期的兴奋感并产生了一种共融感。在线活动减少了节庆活动，但继续增强了现场活动的体验，而虚拟社区在节后活动阶段得到了扩展。