Nature-based adventure experiences constitute a significant segment of the tourism industry and understanding consumers’ conceptualisations of value is crucial. The aim of this study is to understand how the perceived value of the climbing experience differs within the climbing community. Interviews with climbers revealed that multiple aspects of the climbing experience are valued, including efficiency, play, excellence, aesthetics, status, emotion, esteem and authenticity. The results highlight that conceptualisations of value vary with experiential style. The study thus adds to the conversation on what creates value in the climbing experience and how this fluctuates throughout the climbing experience. The study contributes to our understanding of nature-based experiences and to the development and marketing of adventure experiences. The results imply that building a strong climbing image at destinations and being involved in the climbing community represent key issues that contribute to co-creating value in the tourist experience.

中文翻译：

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游客体验中的价值：基于自然的体验风格如何影响攀岩的价值

基于自然的冒险经历构成了旅游业的重要组成部分，因此了解消费者的价值观念至关重要。这项研究的目的是了解在攀岩社区中，攀岩体验的感知价值如何​​不同。与登山者的访谈显示，登山经验的各个方面都受到重视，包括效率，发挥，卓越，美学，地位，情感，自尊和真实性。结果表明，价值的概念随体验风格而变化。因此，这项研究增加了关于在攀岩体验中创造价值的方式以及在整个攀岩体验中价值如何波动的对话。该研究有助于我们理解基于自然的体验，并有助于冒险体验的开发和营销。