Within tourism studies, the movement for ‘responsible tourism’ seeks to direct tourism in support of ideals such as sustainability and human rights. Central to the promotion of such ideals, however, is the tour guide who holds a critical position influencing the orientation of a tourism encounter. This article explores the capacities of tour guides to direct tourism encounters in support of human rights. The analysis draws upon tourism and human rights literature to frame tour guides within the theoretical concept of norm translators. The analysis applies a case study approach to a case of an individual tour guide leading a Vietnam tour package under the employ of a responsible travel company supportive of human rights, with the purpose of clarifying the role of tour guides in promoting human rights and elaborating the theory of norm translators.

中文翻译：

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导游和跨国人权促进：负责任旅行中的代理，机构和准则翻译

在旅游学研究中，“负责任的旅游”运动旨在引导旅游业以支持诸如可持续性和人权等理想。然而，导游是促进这种理想的核心，他在影响旅游经历的方向上扮演着至关重要的角色。本文探讨了导游引导游客遇到支持人权的能力。该分析借鉴了旅游和人权文献，以规范翻译者的理论概念来构建导游。该分析将案例研究方法应用于在负责任的支持人权的旅行公司的带领下带领越南旅游套餐的个人导游的案例，目的是弄清导游在促进人权和阐述人权方面的作用。规范翻译理论。