This article elaborates the post-tourist de-differentiation thesis in the light of digitalization and the coming of transmedia as the dominant mode of cultural circulation. It is argued that transmedia extends and provides new facets to the de-differentiation of tourism and social life. Based on an overview of previous research, three versions of the ‘transmedia tourist’ are theorized – the ubiquitous transmedia tourist, the decapsulated transmedia tourist and the streamable transmedia tourist – representing different trajectories of de-differentiation. The typology provides an argument for the continued relevance of the de-differentiation thesis and a research agenda for future research on tourism and digitalization.

鉴于数字化和跨媒体成为文化流通的主要方式，本文详细阐述了旅游后去分化的理论。有人认为，跨媒体传播为旅游业和社会生活的去分化提供了新的方面。在对先前研究进行概述的基础上，理论上提出了三种“跨媒体游客”版本，即无处不在的跨媒体游客，解封装的跨媒体游客和流式跨媒体游客，它们代表了去分化的不同轨迹。该类型学为去分化论的持续相关性提供了论据，并为未来的旅游业和数字化研究提供了研究议程。