The sexual double standard (SDS) has traditionally been studied by examining evaluations of hypothetical targets. Although much knowledge has been gained regarding the SDS by using this methodology, the literature thus far has suffered from a lack of ecological validity. The goal of the present study was to determine whether the SDS emerged in evaluations of participants’ real-life friends and acquaintances. Participants (n = 4,455) evaluated a single, randomly assigned male or female friend or acquaintance whose sexual history they were familiar with. Women were evaluated more negatively as their number of sexual partners increased, whereas number of partners was not related to evaluations of men. The SDS was not moderated by the closeness of the relationship between the participant and the target person.

中文翻译：

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现实世界中的性双重标准

传统上，通过检查假设目标的评估来研究性双重标准（SDS）。尽管通过使用这种方法已经获得了有关SDS的大量知识，但迄今为止，文献一直缺乏生态有效性。本研究的目的是确定在对参与者的现实生活中的朋友和熟人的评估中是否出现了SDS。参与者（n = 4,455）评估了一个随机分配的男性或女性朋友或熟人，他们熟悉他们的性病史。随着性伴侣数量的增加，对妇女的评价更加负面，而伴侣的数量与男性的评价无关。参与者与目标人之间的亲密关系并不能缓解SDS。