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Moving beyond the obsession with nudging individual behaviour: Towards a broader understanding of Behavioural Public Policy
Public Policy and Administration ( IF 2.909 ) Pub Date : 2019-11-27 , DOI: 10.1177/0952076719889090
Benjamin Ewert 1
Affiliation  

Behavioural interventions are much more than ‘just another policy tool’. Indeed, the use of behavioural science has the potential to lead to a wide-ranging reassessment of policymaking and public administration. However, Behavioural Public Policy remains a policy paradigm ‘under construction’. This paper seeks to contribute to this development process by investigating the conceptual features of advanced Behavioural Public Policy that go beyond the now familiar notion of nudging individual behavioural change. It thus seeks to provide more illumination in a debate which currently seems to have become stuck on the pro and cons of nudging citizens’ individual behaviours. In reality, Behavioural Public Policy should be seen as a pluralist, non-deterministic and multipurpose approach that allows the application of behavioural insights ‘throughout the policy process’ and in combination with regulatory policies. The paper’s line of argument unfolds in three steps. First, it explores the policy rationales that have driven nudge techniques and also summarises the conceptual, methodological, ethical and ideological criticisms that have made of it. In a second step, state-of-the-art Behavioural Public Policy, which claims to be more substantial and wide-ranging than today’s nudge techniques, is empirically examined through interviews conducted with global thinkers (academics and practitioners) in the field of behavioural insights. Finally, there is a discussion of whether advanced Behavioural Public Policy could be better suited to withstand the criticisms that have been directed at nudge techniques.

中文翻译:

超越对推动个人行为的痴迷:对行为公共政策有更广泛的理解

行为干预不仅仅是“另一种政策工具”。事实上,行为科学的使用有可能导致对政策制定和公共行政的广泛重新评估。然而,行为公共政策仍然是一种“正在建设中”的政策范式。本文旨在通过调查超越现在熟悉的推动个人行为改变的概念的先进行为公共政策的概念特征,为这一发展过程做出贡献。因此,它试图在一场辩论中提供更多的启发,这场辩论目前似乎已经陷入了推动公民个人行为的利弊上。实际上,行为公共政策应该被视为多元主义者,一种非确定性和多用途的方法,允许在“整个政策过程中”应用行为洞察并与监管政策相结合。这篇论文的论点分三个步骤展开。首先,它探讨了推动轻推技术的政策原理,并总结了由此产生的概念、方法、伦理和意识形态批评。第二步,通过与行为领域的全球思想家(学者和从业者)进行的访谈,对声称比今天的轻推技术更重要和更广泛的最先进的行为公共政策进行实证检验。见解。最后,
更新日期:2019-11-27
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