In July 2020, the World Health Organization hosted the webinar “Alcohol marketing in the WHO European region: Results from the update report on the evidence and recommended policy actions”. The event had a three-fold scope: (1) to launch the report on “Alcohol marketing in the WHO European region: Update report on the evidence and recommended policy actions” (WHO, 2020); (2) to discuss the main conclusions and policy considerations of this report, including how the conclusions and considerations can be translated into concrete actions at a country level; and (3) to learn from member states that have successfully implemented alcohol marketing restrictions and to discuss ways forward as well as challenges faced by the member states. The report is authored by myself and my colleague Mikaela Lindeman, but many others have contributed with additions, input and suggestions, for which we are grateful. It is published in the WHO’s “Focus on Best Buys” series, in which evidence and knowledge are gathered and presented in an easily grasped comprehensive overview for understanding and dealing with different kinds of public health questions. The main message of these reports can be boiled down to “This is the evidence, and this is what has worked elsewhere; this action can be recommended on the basis of that experience”. The target audience and users are member states’ civil servants and politicians and other stakeholders in the matters at hand. A great challenge in authoring this particular report was to stick to the scope, i.e., alcohol marketing and its evidence. As a phenomenon it ties into massive contemporary trends and principle questions regarding how to understand health behaviour, citizens and consumers in view of governance principles and commercial interests. Without such a contextual framing, the evidence on alcohol marketing makes

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公共卫生新项目

2020 年 7 月，世界卫生组织主办了“世卫组织欧洲地区的酒精营销：证据和建议政策行动更新报告的结果”网络研讨会。该活动具有三重范围：(1) 发布关于“世卫组织欧洲地区的酒精营销：证据和建议政策行动的更新报告”的报告（世卫组织，2020 年）；(2) 讨论本报告的主要结论和政策考虑，包括如何将结论和考虑转化为国家层面的具体行动；(3) 向已成功实施酒类营销限制的成员国学习，并讨论前进的道路以及成员国面临的挑战。该报告由我和我的同事 Mikaela Lindeman 撰写，但许多其他人也做出了补充，输入和建议，我们对此表示感谢。它发表在世卫组织的“关注百思买”系列中，其中收集了证据和知识，并以易于掌握的综合概述的形式呈现，以了解和处理不同类型的公共卫生问题。这些报告的主要信息可以归结为“这是证据，这在其他地方也有效；可以根据这一经验推荐这一行动”。目标受众和用户是成员国的公务员和政治家以及手头事务的其他利益相关者。撰写此特定报告的一个巨大挑战是坚持范围，即酒精营销及其证据。作为一种现象，它与如何理解健康行为相关的大量当代趋势和原则问题，考虑到治理原则和商业利益的公民和消费者。如果没有这样的背景框架，酒类营销的证据会使