A short essay considering the impact the Coronavirus Crisis is having on advertising By reflecting on the industry?s response to prior economic crises and identifying key trends and approaches, this essay argues the important role authenticity offers in developing strategic advertising campaigns that challenge the orthodoxy, and make deeper, more relevant connections with consumers, resulting in enriched brand meaning and competitive advantage

中文翻译：

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变化的潮流：危机对广告的影响

一篇关于冠状病毒危机对广告影响的短文通过反思行业对先前经济危机的反应并确定关键趋势和方法，本文论证了真实性在制定挑战正统的战略广告活动中的重要作用，与消费者建立更深入、更相关的联系，从而丰富品牌内涵和竞争优势