This article explores consumers’ experiences of place atmospheres through a study into football matches, a context in which atmosphere is pertinent. While existing marketing literature concerning atmospherics largely conceptualises atmosphere as controllable, singular, and confined to the consumption environment and experience under investigation, we instead contribute a more spatially and temporally porous theorisation. Drawing insights from both consumer research and geography surrounding affect, embodiment and atmosphere, we unpack the spatial and temporal aspects of atmosphere in relation to consumers’ past memories, disrupted routines, and anticipations of future. The article contributes, therefore, to bourgeoning literature within marketing and consumer research regarding the consumption in – and of – places.

本文通过对足球比赛的研究来探讨消费者对场所气氛的体验，而在这种情况下，足球是与之相关的。现有的有关大气的市场营销文献在很大程度上将大气概念化为可控制的，单一的，仅限于所研究的消费环境和经验，而我们却做出了时空上更为多孔的理论。我们从消费者研究和地理环境中收集有关影响，体现和气氛的见解，从消费者的过去记忆，习惯打乱和对未来的期望中解开了气氛的时空方面。因此，本文有助于在市场营销和消费者研究中涌现有关场所内和场所内消费的文献。