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Consumption logistics and the ordering of market systems
Marketing Theory ( IF 3.4 ) Pub Date : 2020-08-12 , DOI: 10.1177/1470593120948119
Cristiano Smaniotto 1 , Julie Emontspool 2 , Søren Askegaard 2
Affiliation  

This article argues that consumption logistics are fundamental modes of ordering markets. Constructivist Market Studies (CMS) and Market System Dynamics (MSD) approaches improved our understanding of, respectively, the practical and symbolic processes of market organization. On this backdrop, previous research has predominantly framed logistics as a practical performance of this organization. Conversely, we argue that logistical performances are as much practical as they are symbolic. Drawing on both CMS and MSD research, we therefore conceptualize consumption logistics as the system of interrelated practices ordering the heterogeneous entities of consumption in space and time. Put differently, by integrating market and consumption practices, consumption logistics recursively (per)form the context of markets, that is, the situated conditions affording subjects the possibility to consume and objects to be consumed within specific markets. Our theorization brings forward the complex practical-symbolic ordering of markets, with implications for discussions of spaces, subjects and meanings of market phenomena.



中文翻译:

消费物流与市场系统订购

本文认为,消费物流是订购市场的基本模式。建构主义市场研究(CMS)和市场系统动力学(MSD)方法分别增进了我们对市场组织的实践过程和象征过程的理解。在这种背景下,以前的研究主要将物流定为该组织的实际绩效。相反,我们认为后勤绩效既具有实际意义又具有象征意义。因此,利用CMS和MSD研究,我们将消费物流概念化为相互关联的实践体系,对时空中消费的异质实体进行排序。换句话说,通过整合市场和消费实践,消费物流以递归方式(per)形成市场环境,即 所处的条件使主体有可能在特定市场内消费和消费物品。我们的理论提出了市场的复杂的实用符号排序,对讨论市场现象的空间,主题和含义具有启示意义。

更新日期:2020-08-12
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