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Grave Goods
Marketing Theory ( IF 3.4 ) Pub Date : 2020-01-06 , DOI: 10.1177/1470593119897782
John F. Sherry 1
Affiliation  

Arts-based research challenges inquirers into marketplace behavior to address the ontological turn in the social sciences by representing their understanding of consumption in an aesthetic key. Unfolding from the premise that experience is an assemblage, this short story examines the phenomenon of vibrant matter through an exploration of entangled objects. The account is set in the context of death rituals in a consumer culture and scrutinizes the process of disposition long neglected in the marketing literature. The transubstantiation of assemblage components is captured in kairos-moment ruptures of chronos-baseline flow.

中文翻译:

严重物品

以艺术为基础的研究向询问者挑战市场行为,以通过审美角度表达他们对消费的理解,从而解决社会科学中的本体论转向。这篇短篇小说从经验是集合的前提出发,通过对纠缠对象的探索来考察充满活力的现象。该账目是在消费者文化中的死亡仪式的背景下设定的,并仔细研究了营销文献中长期忽略的处理过程。在时间基线流的海洛斯矩破裂中捕获了组合成分的转变。
更新日期:2020-01-06
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