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VFR travel interactions through the lens of the host
Journal of Vacation Marketing ( IF 4.5 ) Pub Date : 2020-06-04 , DOI: 10.1177/1356766720927753
Elisa Backer 1 , Günay Erol 2 , Ebru Düşmezkalender 3
Affiliation  

Visiting friends and relatives (VFR) travel is a substantial segment of tourism globally. In many countries, VFR travel represents a large proportion of visitor movement. The size of the segment is often underestimated because official data only reveal VFR by purpose of visit or VFR by accommodation, contributing to the underestimation of the size of VFR travel. Similarly, there is a lack of research that considers the role of the VFR host in VFR travel which results in a lack of understanding. Clearly, the role of the host is critical in VFR travel and it is what centrally defines VFR. This study contributes to the research in VFR travel through providing research related to hosting VFRs. Of note, this study was undertaken in Turkey, which makes a significant contribution to scholarship given the lack of research that has been undertaken outside of Australia, New Zealand, Canada, the United Kingdom and the United States, which are the areas in which VFR travel research has dominated. This study determined the profiles and characteristics of 423 VFR travellers to Nevsehir, Turkey, and their hosts. Accordingly, this study provides a significant contribution to the scholarship of tourism by providing rich data on an area of tourism (hosting VFRs) that had to date, been overlooked.



中文翻译:

通过主机镜头的VFR旅行互动

探亲访友(VFR)旅行是全球旅游业的重要组成部分。在许多国家/地区,VFR旅行代表了大量的游客活动。由于官方数据仅按访问目的显示VFR或按住宿显示VFR,因此经常会低估细分市场的规模,从而导致低估了VFR旅行的规模。类似地,缺乏研究来考虑VFR主机在VFR旅行中的作用,这导致缺乏理解。显然,主机的角色在VFR行驶中至关重要,这是集中定义VFR的要素。该研究通过提供与托管VFR相关的研究,为VFR旅行研究做出了贡献。值得注意的是,这项研究是在土耳其进行的,由于缺乏在VFR旅行研究领域占据主导地位的澳大利亚,新西兰,加拿大,英国和美国以外进行的研究,因此对奖学金做出了重大贡献。这项研究确定了前往内夫谢希尔,土耳其及其东道的423名VFR旅行者的概况和特征。因此,这项研究通过提供迄今已被忽视的有关旅游领域(托管VFR)的丰富数据,为旅游学研究做出了重大贡献。

更新日期:2020-06-04
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