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The influence of theocratic rule and political turmoil on tourists’ length of stay
Journal of Vacation Marketing ( IF 4.5 ) Pub Date : 2020-07-23 , DOI: 10.1177/1356766720943624
Fahimeh Hateftabar 1 , Jean Michel Chapuis 1
Affiliation  

The average tourist’s length of stay (LOS) is in a global decline. This downward trend underscores the need to study the factors that affect this variable in order to enable more effective management and marketing. This paper moves beyond the literature by investigating the determinants of international tourists’ LOS in a Muslim destination amid political crisis. LOS was evaluated using a survival analysis approach with data from 726 international tourists in Tabriz, Iran to ascertain the significant factors influencing trip length. The results reveal that the determinant factors are as follows: socio-demographic profiles, trip characteristics, and destination attributes. In addition, political turmoil and religious regulations are pivotal factors in LOS. The empirical findings provide valuable theoretical contributions to researchers and actionable guidance to tourism managers and marketers.



中文翻译:

神权统治和政治动荡对游客停留时间的影响

全球平均游客停留时间(LOS)正在下降。这种下降趋势强调需要研究影响该变量的因素,以实现更有效的管理和营销。本文通过调查政治危机中穆斯林目的地的国际游客服务水平的决定因素,超越了文献范围。LOS是采用生存分析方法对来自伊朗大不里士(Tabriz)的726名国际游客的数据进行评估的,以确定影响旅行时间的重要因素。结果表明,决定因素如下:社会人口统计资料,出行特征和目的地属性。此外,政治动荡和宗教法规也是LOS的关键因素。

更新日期:2020-07-23
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