In spite of its importance in understanding tourist behaviour, the scientific knowledge about risk perceptions about a destination has begun to expand especially after 1960s. Especially, far more research is yet needed for exploring the role of risk on potential tourists’ travel motivations, destination image perceptions and visit intentions. This study, therefore, attempts to clarify the moderated impact of risk perception in the relationship among travel motivations, destination image and travel intentions. With this purpose, two survey studies were conducted on German tourists visiting Turkey, whereas the participants evaluated their perceptions about Spain or Greece. The results in both cases showed a high direct influence of travel motivations on destination image perception and a significant direct impact of destination image perception on travel intention. The findings also revealed that risk perception has a negative moderated effect on travel motivations, destination image and travel intention relationships.

尽管在理解游客行为方面具有重要意义，但有关目的地的风险感知的科学知识已经开始扩展，尤其是在1960年代以后。特别是，还需要进行更多的研究来探索风险对潜在游客的旅行动机，目的地形象感知和访问意图的作用。因此，本研究试图阐明风险意识对出行动机，目的地形象和出行意图之间关系的适度影响。为此目的，对访问土耳其的德国游客进行了两项调查研究，而参与者则评估了他们对西班牙或希腊的看法。两种情况下的结果均表明，出行动机对目的地图像感知有很高的直接影响，而目的地图像感知对旅行意图有很大的直接影响。研究结果还表明，风险感知对旅行动机，目的地形象和旅行意图关系具有负面的调节作用。