Many destination loyalty studies have explored the antecedents of loyalty and the related relationships. Few studies have attempted to show how the specific attributes of a destination, such as visitor attractions, affect destination loyalty. This study fills the gap by investigating how word of mouth about a destination, a meaningful surrogate of loyalty in the international tourism market, can be developed through perceptions of the destination’s tourist attractions. Further, a new way of differentiating attractions through the perception of flagshipness and iconicity is identified. Using Macao as the research context, this study shows how perceptions of attraction flagshipness and iconicity can help Macao formulate marketing strategies and position itself as a choice destination, both regionally and globally. The results indicate the sophisticated relationships between attraction flagshipness and iconicity and word of mouth about attractions and destinations. It also enriches knowledge and discussion by discussing the theoretical and practical implications for destination marketing and management.

中文翻译：

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旗舰和标志性的感知对景点和目的地的口碑的影响

许多目的地忠诚度研究都探索了忠诚度的前身及其相关关系。很少有研究试图显示目的地的特定属性（例如游客景点）如何影响目的地的忠诚度。这项研究通过调查如何通过对目的地的旅游景点的感知来发展关于目的地的口口相传（这是对国际旅游市场忠诚度的有意义的替代）来填补空白。此外，找到了一种通过感知旗舰性和标志性来区分景点的新方法。这项研究以澳门为研究背景，显示出对吸引力旗舰性和标志性的认识如何帮助澳门制定营销策略，并将自身定位为区域和全球的首选目的地。结果表明景点吸引力和标志性之间的复杂关系以及景点和目的地的口碑。它还通过讨论对目的地营销和管理的理论和实践意义来丰富知识和讨论。