The concept of affordable luxury has elicited attention among hoteliers in recent years. This study developed and tested an instrument to measure hotel guest experiences of an affordable luxury hotel and investigated the influence of three dimensions of hotel guest experience on brand prestige (BP) namely physical environment (PE), guest-to-staff encounters (GSEs), and guest-to-guest encounters (GGEs). A total of 423 usable self-administered questionnaires were obtained from the guests of an affordable luxury hotel. Exploratory factor analysis and confirmatory factor analysis were used to reduce and confirm the measurement model of the proposed constructs, respectively. Structural equation modeling was adopted to test the proposed relationships. All three dimensions are significant antecedents of BP. PE is the most important, followed by GSEs, and then GGEs. A modified importance–performance analysis (IPA) was conducted by comparing the perceived performance and the derived importance of the guest experience attributes. This demonstrates how individual hotel can use the IPA to identify specific areas of improvement on the hotel guest experience attributes.

中文翻译：

---

品牌声望和负担得起的奢侈品：酒店客人体验的作用

近年来，负担得起的豪华概念引起了酒店经营者的关注。这项研究开发并测试了一种衡量可负担的豪华酒店的酒店客人体验的工具，并研究了酒店客人体验的三个维度对品牌信誉（BP）的影响，即物理环境（PE），宾至员工相遇（GSE） ，以及宾客对战（GGE）。从可负担得起的豪华酒店的客人中总共获得了423份可用的自我管理问卷。探索性因素分析和确认性因素分析分别用于减少和确认所提出结构的测量模型。采用结构方程模型来测试建议的关系。这三个方面都是BP的重要前提。PE是最重要的，其次是GSE，然后是GGE。通过比较感知到的绩效和来宾体验属性的重要性，进行了改进的重要性－绩效分析（IPA）。这说明了各个酒店如何使用IPA来识别酒店客人体验属性的特定改进领域。