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Destination selection: Influence of tourists’ personality on perceived travel constraints
Journal of Vacation Marketing ( IF 4.5 ) Pub Date : 2020-07-16 , DOI: 10.1177/1356766720942556
Wee-Kheng Tan 1
Affiliation  

This study discusses how tourists’ personality traits influence their perceived travel constraints during the destination selection process. Specifically, it investigates how the personalities of tourists involved in the preliminary consideration of a tourist destination influences their perceived leisure travel constraints and the corresponding information searches under different temporal distance conditions. Partial least squares (PLS) and PLS multi-group analyses were performed on 335 completed surveys (177 and 158 for the distant- and near-future scenarios, respectively) and revealed that the constraints of safety concerns and a lack of interest, time, and money were major concerns of tourists. These constraints were experienced more strongly for a high temporal distance, than a low temporal one. The impact of personality on perceived constraints was more evident for high temporal distance. The study has practical ramifications for destination marketing organizations in that it can enhance their understanding of tourists’ behavior during the pre-trip planning stage, and help prevent the “premature” elimination of their destinations.



中文翻译:

目的地选择:游客个性对感知旅行约束的影响

这项研究讨论了游客的个性特征如何在目的地选择过程中影响他们感知的旅行约束。具体而言,它研究了在初步考虑旅游目的地时涉及的游客个性如何影响他们感知的休闲旅行约束以及在不同时间距离条件下的相应信息搜索。在335项已完成的调查中(偏远和近景情况分别为177和158)进行了偏最小二乘(PLS)和PLS多组分析,结果表明,存在安全隐患,缺乏兴趣,时间,和金钱是游客的主要担忧。这些约束在较高的时间距离上比在较低的时间距离上经历得更为强烈。对于高时间距离,人格对感知约束的影响更为明显。该研究对目的地营销组织有实际的影响,因为它可以增进他们在旅行前计划阶段对游客行为的了解,并有助于防止“过早”淘汰目的地。

更新日期:2020-07-16
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