Research on media-induced tourism has been growing in recent years. The existing research has shown that films, television programs, and radio commercials can induce tourism behavior. The present research aimed to introduce a new form of music-induced tourism to the literature by examining the impact of a destination-related popular song on prospective tourists’ intentions to visit the destination. A theoretical model that included music-evoked mental imagery, affective image, overall image, and visit intentions was developed; 381 respondents participated in a web-based experiment to test the hypotheses, and the model was validated using structural equation modeling. The results revealed that music-evoked mental imagery led tourists to generate positive affective images and overall images of the destination, which in turn influenced their intentions to visit the destination. The implications of the findings for tourism marketers and future research directions are also discussed.

中文翻译：

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你存在于我的歌中！与目的地相关的流行歌曲如何增强目的地形象和访问意图

近年来，对媒体引发的旅游的研究一直在增长。现有研究表明，电影，电视节目和广播广告可以诱发旅游行为。本研究旨在通过研究与目的地相关的流行歌曲对潜在游客前往目的地的意图的影响，将一种新型的音乐诱导旅游业引入文学。建立了包括音乐诱发的心理意象，情感意象，整体意象和访问意图在内的理论模型。381名受访者参加了基于网络的实验以检验假设，并使用结构方程建模对模型进行了验证。结果表明，音乐引起的心理意象使游客产生了积极的情感图像和目的地的整体图像，反过来又影响了他们前往目的地的意图。还讨论了调查结果对旅游营销人员的意义以及未来的研究方向。