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The impact of multidimensional country distances on consumption of specialty products: A case study of inbound tourists to Japan
Journal of Vacation Marketing ( IF 4.5 ) Pub Date : 2019-04-22 , DOI: 10.1177/1356766719842280
Xi Li 1 , Sotaro Katsumata 1
Affiliation  

This study adapts and extends the cultural, administrative, geographic, and economic distance framework. The framework was proposed in the field of international business studies to examine the effect of distances between home and host countries on tourist preference for specialty products. We proposed four hypotheses based on segmentation and distance studies and conducted an empirical analysis of a questionnaire survey of 4474 foreign tourists from 49 different countries and regions visiting Japan. The results suggest that the four dimensions of distance have different impacts on the purchasing behavior of tourists. Moreover, the quadratic model results further suggest the existence of an optimal point of distance. In the discussion, we proposed effective segmentation strategies to increase inbound tourism.

中文翻译:

多维国家距离对特色产品消费的影响:以日本入境游客为例

这项研究适应并扩展了文化,行政,地理和经济距离框架。该框架是在国际商业研究领域中提出的,目的是研究母国和东道国之间的距离对游客对特色产品的偏好的影响。我们基于细分和距离研究提出了四个假设,并对来自49个不同国家和地区来日本的4474名外国游客的问卷调查进行了实证分析。结果表明,距离的四个维度对游客的购买行为有不同的影响。此外,二次模型结果进一步表明存在最佳距离点。在讨论中,我们提出了有效的细分策略来增加入境旅游。
更新日期:2019-04-22
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