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Exploring the role of language proficiency and cultural adaptation in travel risk perception: A study of Asian working holiday makers in Australia
Journal of Vacation Marketing ( IF 4.5 ) Pub Date : 2019-10-08 , DOI: 10.1177/1356766719880249
Hayato Nagai 1 , Aaron Tkaczynski , Pierre J Benckendorff 2
Affiliation  

The perceived risk associated with international travel is frequently acknowledged as having a major influence on tourist behaviour. However, the influence of language proficiency and cultural adaptation on risk perception has not been well researched, especially in the context of tourists from non-English-speaking backgrounds. This study explored these influences and associations by focusing on Asian working holiday makers (WHMs) in Australia. It was found that English language proficiency and cultural adaptation were significant predictors of perceived risk. Asian WHMs who had difficulty adapting to the host culture perceived greater levels of risk. However, Asian WHMs with higher language proficiency tended to perceive greater travel risks. The findings have both theoretical and practical implications for the study of risk perceptions and the management of visitors with low language proficiency.

中文翻译:

探索语言能力和文化适应在旅行风险感知中的作用:对澳大利亚亚洲打工度假者的研究

人们通常认为与国际旅行有关的感知风险对游客的行为具有重大影响。但是,语言能力和文化适应对风险感知的影响尚未得到很好的研究,特别是在非英语背景的游客中。这项研究通过关注澳大利亚的亚洲工作假期度假者(WHM),探索了这些影响和关联。研究发现,英语水平和文化适应性是感知风险的重要预测指标。难以适应东道国文化的亚洲WHM认为风险较高。但是,具有较高语言能力的亚洲WHM倾向于感知更大的旅行风险。
更新日期:2019-10-08
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