当前位置:
X-MOL 学术
›
Journal of Travel Research
›
论文详情
Our official English website, www.x-mol.net, welcomes your
feedback! (Note: you will need to create a separate account there.)
Left-Digit Effect in Tourists’ Price Evaluations: The Moderating Role of Price Level and Composite Price
Journal of Travel Research ( IF 8.0 ) Pub Date : 2020-09-25 , DOI: 10.1177/0047287520957418 Suiwen (Sharon) Zou 1 , James F. Petrick 2
Journal of Travel Research ( IF 8.0 ) Pub Date : 2020-09-25 , DOI: 10.1177/0047287520957418 Suiwen (Sharon) Zou 1 , James F. Petrick 2
Affiliation
Past research has found that the effect of odd-ending price (e.g., $9.99) can be explained by the left-digit effect whereby the leftmost digits of both prices influence the comparison of a pair of ...
中文翻译:
游客价格评价中的左数效应:价格水平和综合价格的调节作用
过去的研究发现,奇数价格(例如 9.99 美元)的影响可以用左数效应来解释,即两个价格的最左边的数字会影响一对...
更新日期:2020-09-25
中文翻译:
游客价格评价中的左数效应:价格水平和综合价格的调节作用
过去的研究发现,奇数价格(例如 9.99 美元)的影响可以用左数效应来解释,即两个价格的最左边的数字会影响一对...