Through a critical reading of city branding theories and practices, this article identifies a nexus between city branding and urban planning related to master planning and placemaking. It brings attention to the challenges facing city branding including asymmetrical political processes, social inequity, tokenism, and gentrification. While city branding’s recent turn to participatory approaches unveils a rampant adoption of planning processes repackaged as master planning the place brand strategy, this stream of research and practice remains isolated and disconnected from urban planning theory and ethics. Recognizing this link, the article suggests, could help city branding address its challenges and develop its theoretical basis with more socially responsible and normative underpinnings.

中文翻译：

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城市品牌与城市规划的联系：理论、实践和挑战

通过对城市品牌化理论和实践的批判性阅读，本文确定了城市品牌化与与总体规划和场所营造相关的城市规划之间的联系。它引起了对城市品牌化面临的挑战的关注，包括不对称的政治进程、社会不平等、象征主义和绅士化。虽然城市品牌最近转向参与式方法，揭示了重新包装为总体规划场所品牌战略的规划过程的广泛采用，但这一研究和实践流仍然与城市规划理论和伦理隔离和脱节。文章认为，认识到这种联系可以帮助城市品牌应对其挑战，并以更具社会责任感和规范性为基础发展其理论基础。