Recruitment research on person–organization fit has typically focused on organizations’ fit with potential applicants’ actual self, not considering other possible self-images. Based on image congruity theory, we investigate how actual and ideal self-congruity relate to application intentions and intentions to spread word-of-mouth. In a first study, conducted in Belgium, actual and ideal self-congruity related positively to both outcomes. The relation with application intentions was equally positive for actual and ideal self-congruity. Ideal self-congruity showed a stronger positive relation with word-of-mouth intentions. A second study replicated these findings in the United States and tested for social adjustment concern (need to impress others) as a moderator. As social adjustment concern increased, relations of both outcomes with ideal (actual) self-congruity were stronger (weaker).

中文翻译：

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成为自己还是成为理想自我？

有关人员与组织的适合度的招聘研究通常集中于组织与潜在申请人的实际自我的适合度，而不考虑其他可能的自我形象。基于图像一致性理论，我们研究实际和理想的自我一致性如何与应用意图和传播口碑的意图相关联。在比利时进行的首次研究中，实际和理想的自我一致性与两种结果均呈正相关。与应用意图的关系对于实际和理想的自我一致性同样是积极的。理想的自我一致性与口碑意图之间显示出更强的正向关系。第二项研究在美国复制了这些发现，并以主持人的身份测试了对社会适应的关注（需要打动其他人）。随着社会适应问题的增加，