We introduce a method in which instant data visualization facilitates real-time data integration and involves participants in data interpretation. The results of quantitative research (e.g., electronic card sorting) are represented visually (e.g., in a dendrogram) and fed back to research participants in follow-up focus group conversations. The visualized quantitative results are reviewed and discussed by participants. The visual display of the quantitative results is annotated with qualitative feedback generated by participants that explains, enriches, or challenges the quantitative results. We apply our method in a card sorting study of Fédération Internationale de Football Association’s (FIFA) stakeholders. An approach that facilitates real-time data integration that is participant driven and visually supported is the unique contribution of this article to mixed methods research.

我们介绍一种方法，其中，即时数据可视化有助于实时数据集成，并使参与者参与数据解释。定量研究（例如，电子卡分类）的结果在视觉上（例如，在树状图中）表示出来，并在后续的焦点小组对话中反馈给研究参与者。可视化的定量结果由参与者进行审查和讨论。定量结果的可视化显示由参与者产生的定性反馈进行注释，这些定性反馈可解释，丰富或挑战定量结果。我们将我们的方法应用于国际足球联合会（FIFA）利益相关者的卡片分类研究中。