The current study adopts a broad-based model of media and audience values as well as recent understandings of enjoyment versus appreciation to predict that aggregate audience appraisals should be related to film budget, gross, and measures of viewership differently depending on the type of appraisal elicited. Data suggest both enjoyment and appreciation are positively related to measures of aggregate selective exposure when controlling for film budget. This finding challenges a view that appreciation is negatively related to success. Discussion centers on implications for understanding potential functional aspects of audience appraisals and suggests future research on audience morality and media production.

中文翻译：

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享受和欣赏都是流行的尺度吗？

当前的研究采用了广泛的媒体和观众价值模型，以及对享乐与欣赏的最新理解，以预测观众的总体评价应与电影预算，票房和观众人数的衡量方式有所不同，具体取决于获得的评价类型。数据表明，在控制电影预算时，欣赏和欣赏都与总体选择性曝光量度呈正相关。这一发现挑战了一种观点，即升值与成功负相关。讨论的重点是理解受众评估潜在功能方面的含义，并建议对受众道德和媒体制作的未来研究。