The model of intuitive morality and exemplars (MIME) predicts that media content can increase the accessibility of preconscious moral intuitions, which shape subsequent moral decision making. To date, attempts to demonstrate evidence of this intuitive, preconscious process with self-report measures have met with little success. The current paper presents results from a study designed to test the MIME’s predictions, measuring the accessibility of moral intuitions with a moral foundations–affect misattribution procedure (MF-AMP) argued in the current paper to be more capable of detecting the aforementioned effect. An experiment manipulated exposure to media content that focused on care and fairness to test the proposition that media content can increase the accessibility of these moral intuitions. The findings offer preliminary evidence supporting the MIME’s proposition that media content featuring behaviors relevant to specific moral intuitions can increase (temporarily at least) the accessibility of those specific moral intuitions in the audiences.

中文翻译：

---

媒体曝光对道德直觉可及性及相关影响的影响

直觉道德和榜样（MIME）模型预测，媒体内容可以增加前意识道德直觉的可及性，从而影响随后的道德决策。迄今为止，尝试通过自我报告措施证明这种直观，有意识的过程的证据收效甚微。本文介绍了一项旨在测试MIME预测的研究结果，该研究使用道德基础-影响错误归因程序（MF-AMP）来衡量道德直觉的可及性，该论文认为该能力更能检测上述效应。一个实验操纵了对媒体内容的曝光，重点是关注和公平，以测试媒体内容可以增加这些道德直觉的可及性的主张。