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The Dark Side of Market Practices: A Concerned View of Dieselgate in the Automotive Market System
Journal of Macromarketing ( IF 3.7 ) Pub Date : 2020-09-22 , DOI: 10.1177/0276146720960282
Cristina Mele 1 , Tiziana Russo Spena 1
Affiliation  

The paper examines Dieselgate by focusing on the role of actors in performing in and shaping the market, as a macromarketing issue. The focus on the automotive market system is due to the need to “...

中文翻译:

市场实践的阴暗面:对汽车市场体系中柴油门的担忧

该论文通过关注参与者在市场中的表现和塑造中的作用来检验 Dieselgate,这是一个宏观营销问题。对汽车市场体系的关注是由于需要“...
更新日期:2020-09-22
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