The paper examines Dieselgate by focusing on the role of actors in performing in and shaping the market, as a macromarketing issue. The focus on the automotive market system is due to the need to “...

中文翻译：

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市场实践的阴暗面：对汽车市场体系中柴油门的担忧

该论文通过关注参与者在市场中的表现和塑造中的作用来检验 Dieselgate，这是一个宏观营销问题。对汽车市场体系的关注是由于需要“...