Sustainability has emerged as a critical macromarketing perspective over the last five decades. Starting with the early concerns in the 1960s about the world’s finite resources that would limit eco...

中文翻译：

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可持续营销：市场驱动，而非市场驱动

在过去的五年中，可持续性已成为一个重要的宏观营销观点。从 1960 年代早期对世界有限资源的担忧开始，这些资源将限制生态……